STAUD
Scenario Planning (5 years, 10 years, and 15 years)
To maintain its competitive edge, STAUD must proactively embrace scenario planning to anticipate and navigate future challenges. This comprehensive analysis empowers the company to adapt to unforeseen circumstances and chart a successful path forward. Over the next 5 years, STAUD faces the imperative of reevaluating its utilization of natural resources due to their increasing scarcity and cost. Embracing innovation, the brand will explore and incorporate new sustainable materials into its future collections. In the following 10 years, heightened consumer demand for transparency and a thriving second-hand market will drive STAUD to introduce a resell platform extension, catering to evolving preferences. Looking ahead 15 years, the saturated fashion industry will pose challenges in customer retention. To overcome this, STAUD will invest in transformative experiences and personalized touchpoints, such as customization, to foster enduring brand loyalty. By proactively implementing these strategic changes, STAUD ensures its preparedness for the future and secures long-term success.
