BALENCIAGA X HILTON CONRAD

Strategic Plan for a Brand Expansion

Hilton Conrad, renowned for its luxury offerings, has partnered with Balenciaga to create an extraordinary and personalized hotel experience in Madrid, Spain. By harnessing the power of the metaverse and augmented reality, guests will be transported to an unprecedented destination. This collaboration blends Balenciaga's avant-garde spirit with Madrid's cultural heritage and thriving luxury market. Expect personalized concierge service, high-tech smart rooms, exquisite Madrid cuisine, exclusive Balenciaga products and NFTs, and immersive AR experiences throughout the hotel. The Balenciaga X Conrad Hotel is the gateway from reality to dreams.