ROLEX

Future Brand-Building Strategy for 2032

For over a century, the Rolex name has been associated with success and historical milestones. Pushing boundaries and celebrating excellence has become second nature to the brand, and it is crucial in the coming years for Rolex to continue its quest for achievement and greatness. Rolex’s limited distribution model makes the achievement of owning one of their timepieces that much more of an accomplishment. This structural element of the company will stay in place in the coming years, even with demand for their watches reaching an all-time high. The next chapter for Rolex will look towards incorporating technological elements into their brand that will increase their brand equity and awareness while keeping consistent with their classic heritage. An experimental and interactive flagship will have a place of worship for their community and provide consumers with a place to educate and inform themselves about Rolex’s many accomplishments, both new and old. In the next ten years, Rolex will continue to push boundaries and be synonymous with greatness. Whether that means being the first watch on Mars or accompanying influential individuals on and off the red carpet to the sports field, Rolex plans to be there every step of the way.